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Have Yourself a Merry Little Christmas - How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity 1. Phone interviews with local store owners - and - 2. Press materials that have been sent by publicity seekers. Let's deal with Point 1. Here's a cool trick: In early Now, on to old-fashioned publicity. When to contact the media What you send should be kept simple -- a press release about your As you craft the materials, think about where your Bill Stoller, the "Publicity Insider", has spent two decades as
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